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Watson Health Digital Development Rep


Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to

At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities
As Digital Development Representative, you will work closely with the marketing team to develop, execute and evaluate marketing campaigns and other tailored outbound sales plays. Your objective as a DDR is to provide our Sales Team with quality pipeline for them to progress and close.


  • Screening & Qualifying marketing generated responses
  • Follow up leads as a result of lead generating activities organised by marketing (Events, Product Trials, 3rd Party Agency leads, Direct Mails etc.)
  • Follow up other sourced leads (Web, Incoming calls, Livechat, Digital Marketing Campaigns)
  • Qualifying these leads to a very high standard according to defined criteria (e.g. BANT and CRA)
  • Canvassing and developing target accounts (including new customers, commercial (SME) and enterprise)
  • Ability to have conversations with C-Level role profiles
  • Ability to host and present on customer calls and WebEx’s
  • Building opportunities according to the defined criteria through research of customers and prospects independently from lead generating programs performed by marketing.
  • Cultivate customer relationships as needed for the more complex sale or solution sales
  • Have a team approach with aligned client & channel managers and other key positions within the sales organisation
  • Help increase the quality of opportunities in the pipeline and create a critical mass of short-listed opportunities
  • Company profiling (Target Accounts) The DDR responsible for profiling named accounts. In close collaboration with the sales team he/she will provide insight into target accounts, structure and priorities so that the sales teams can point their efforts most effectively.
  • Enriching and ensuring data quality (GDPR)
  • Monitoring developments in the business community and using this information to be more effective in discussions with prospects and customers
  • Reporting weekly opportunity updates and feedback on marketing campaigns
  • Critical thinking is key and the ability to receive and give constructive feedback.
  • Interest in Technology (Data Analysis, Analytics & AI)

Required Technical and Professional Expertise
Required Technical and Professional Expertise

  • Strong desire to build a career in IBM
  • An understanding of business processes within larger organisations
  • Knowledge of Healthcare environment and Industry
  • Can translate business pains into business needs
  • Ability to work on multiple tasks simultaneously while managing your time efficiently
  • The ability to have a business conversation with senior business management, executives etc.
  • The ability to retrieve essential information around the BANT criteria
  • Full sales cycle experience
  • Feels confident on the phone and in the use of any media for communication in voice and video
  • Focused on Quarterly targets set
  • Fluent in one language in addition to business English (minimal) is a valid element of choice
  • The common language in use in IBM is English so “Business English” is a core requirement.

Preferred Technical and Professional Experience

  • Focused on and motivated by both bringing value to the company and your own personal growth
  • Dedicated, constantly willing to learn and resilient
  • Be keen to hunt for business in a proactive team player manner
  • Manage the reactive side of the business keeping customer experience as a top priority
  • 2+ years of Healthcare Experience is advantageous
  • Interest in Technology (Data Analysis, Analytics & AI) is also an element of advantage

Preferred Technical and Professional Expertise

About Business UnitIBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world’s most unique challenges? And ready to shape the future for millions of people? If so, then it’s time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It’s time to define your career.

About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.