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SEO Outreach Manager new

The SEO team at Investoo are looking for an experienced SEO Outreach Manager who will direct our overall Digital PR / SEO outreach strategy, across an…...

Investoo Group is one of the world’s leading fintech marketing businesses. We deliver top-quality lead generation and marketing services to our partners via our portfolio of websites in the rapidly evolving cryptocurrency, FX, shares and derivative trading markets.

We run some of the biggest marketing campaigns in the industry, across 10 different languages. Our talented team of people are based in London and work with a variety of different experts across the globe, to provide traffic, branding and exposure to our partners, as well as news and educational content for our users.

We are looking for individuals who are switched on, proactive and motivated. If that sounds like yourself then please get in touch!

Role

The SEO team at Investoo are looking for an experienced SEO Outreach Manager who will direct our overall Digital PR / SEO outreach strategy, across an international portfolio of websites in the retail investment niche.

Reporting directly into the Head of Organic Performance, this individual will be comfortable handling the execution of Digital PR campaigns, along with other SEO outreach tactics, in order to maintain our ‘always on’ approach to link building. Furthermore, they will need to be well organised as they will be directing the Digital PR work for a team of SEO specialists who look after our portfolio of websites.

The core objective of this role is to create high quality, newsworthy content, which will generate links from highly authoritative websites such as national newspapers. Most of all, we are looking for a self-starter with an ambitious drive to succeed who can take full control of the department’s outreach activity.

Key accountabilities

Be responsible for the overall success of the department’s outreach

Lead Digital PR campaigns from ideation through to post-campaign reporting

Be responsible for securing high value outreach placements

Be responsible for the overall outreach strategy and see their vision through to execution

Capable of coordinating a mix of link building tactics, which will be ‘always on’ for our network of sites

Build out our outreach process documentation, which will shorten any new starter learning curves

Ensuring our outreach targets & KPIs are aligned with our overall SEO targets & KPIs

Ensure that data is at the heart of all our campaigns

Ensure that our outreach tactics keep our websites safe from algorithmic penalties

Requirements

3+ years in a dedicated SEO role

Strong experience in managing outreach campaigns

Thorough understanding of link building strategies and tactics

Have demonstrable success in link building

A full understanding of how outreach support overall SEO targets

Strong organisation skills

Multi-channel outreach knowledge

Personal

Keen to learn and develop

High levels of enthusiasm

Forward thinking

Thrives in a fast-paced environment

Why work for us

You’ll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do

We offer a place for you to take ownership of your work and grow within the business

All employees are valued, listened to and recognised as playing a key role in driving the company to success

We have a great work-hard play-hard culture, so expect lots of team socials!

Benefits

£ dependent on experience

Fully flexible working policy

Working from home budgets

Monthly employee recognition scheme

33 days holiday (inclusive of bank & public holidays) plus an additional day for every year worked

Company pension scheme

Life insurance coverage