Senior CRM Marketeer

p p Will you help us to further grow our customer base At Bitvavo we are looking for a Senior CRM Marketeer to join our marketing...

Will you help us to further grow our customer base? At Bitvavo we are looking for a Senior CRM Marketeer to join our marketing team. 

You will be responsible for all our automated campaigns and you will work with the latest marketing automation tools. 

Job description

As our Senior CRM Marketeer you will be in charge of engaging and activating over one million Bitvavo users via automated marketing campaigns. You will determine the campaign strategy, management and reporting. Luckily, you won’t have to do everything by yourself, and you will get help from your experienced and motivated colleagues from the data team, as well as designers, content creators and management.

You will engage with our customers by developing value-driven campaigns via mobile app, email and web, using our large dataset (DWH). Your primary goal is to increase our ARPU and CLV. You will strengthen brand loyalty and increase engagement throughout the customer journey. We don’t have to tell you that numbers matter, so you will proactively optimize your campaigns to deliver better results.

As an experienced CRM Marketeer you know the value of user retention and engagement. You will be part of creating a vision and a customer activation strategy, and you will leverage all the tools needed to succeed.

Bitvavo is ambitious and aiming for exponential growth. You will be part of our European journey and are crucial in helping us become Europe’s biggest investment platform.

Your responsibilities

  • You are able to understand customer needs and to translate them to activating and converting (trigger and event based) campaigns
  • You will analyze engagement data, together with the data/ analytics team
  • You have experience with mobile app campaigns
  • You will visualize customer journeys, and find business opportunities
  • You are responsible for campaign strategy, setup, management and reporting.
  • Stakeholder management, you make sure everyone is aligned (content, design, data) and we provide the best service to our customers
  • You increase revenue by improving the ARPU, CLV and retention
  • You have a clear vision of how to scale in a fast growing company
  • You can manage and oversee multiple campaigns is all countries that we are active in

    Job requirements

    • You have a positive attitude and you are self-motivated

    • Proven track record (+5 years) as a CRM or customer base Marketer, responsible for increasing the revenue per user and conversion optimization

    • Preferably experienced with high volume B2C marketing (Crypto, Investing platform, fintech, or telecom)

    • You have experience with mobile app campaigns

    • Very experienced with marketing automation tools such as: Airship, Braze, Salesforce Marketing Cloud or Hubspot

    • You have experience running A/B testing, campaign messaging, and analyzing results 

    • You have experience with personas and buyer journeys

    •  You like to build and you are a self starter

    • You are experienced with testing, and have outstanding analytical skills

    • You have an entrepreneurial and ‘can do’ mindset, and looking to take ownership

    • Excellent (Dutch, English) writing and editing skills, very creative and good verbal communication skills

      What we offer

      • An international and fun team, as well as an informal and dynamic environment

      • An office at one of the best locations in Amsterdam or partly remote
      • Excellent employment terms, including a competitive salary and employee profit sharing
      • An opportunity to be actively involved with the latest technologies and innovations
      • 26 days of annual leave
      • A personal development budget for external training and courses
      • A position in a unique, young and fast growing fintech company

          About Bitvavo

          In 2018, Bitvavo launched the first version of its digital assets trading platform, to bridge the gap between traditional currencies and digital assets. By offering transparent fees, a wide range of assets and an easy to use platform, Bitvavo is making the currency of the future accessible for everyone.

          In three years time, Bitvavo has established itself as the market leader in the Netherlands, with hundreds of thousands of users exchanging over billion euros worth of digital assets a year.

          Our team, located in Amsterdam, is looking for self-driven, talented people who can help us with making digital assets available for everyone. Become a part of one of the fastest growing tech companies in the Netherlands, on the eve of European expansion. 

            Apply for the job

            Do you want to join our team as our new Senior CRM Marketeer? Then we’d love to hear about you!