Performance Marketing Manager

Founded in 2014, Ledger is a leader in security and infrastructure solutions for cryptocurrencies and blockchain applications. Headquartered in Paris, we have a factory in Vierzon and offices in Montp

Founded in 2014, Ledger is a leader in security and infrastructure solutions for cryptocurrencies and blockchain applications. Headquartered in Paris, we have a factory in Vierzon and offices in Montpellier, Grenoble, London, Portland, New York, and Singapore.

Today, we’re a team of 500+ professionals, developing the products and services to safeguard cryptocurrency assets for individuals and companies alike – including our hardware wallets already sold to more than 4 million customers in 165 countries.

Within the Growth marketing team, we are looking for an experienced Performance marketing Manager who will play a key role in the acquisition strategy of Ledger clients and users by ensuring a top marketing mix strategy, revenue oriented.

Your mission:

  • Implementation of digital campaigns across multiple paid channels (Paid search, shopping, retargeting, display, social media, native ads…). The channels will be likely to evolve depending on the strategy defined.
  • Support the growth marketing team across acquisition channels inbound & outbound.
  • Performance analysis and reporting of online marketing campaigns – assist the Growth marketing Team with insights in order to improve the overall performance of the campaigns
  • Daily optimization of campaigns based on performance and according to company’s objectives (hands on or drive agencies)
  • Creative optimization and A/B testing – suggest and put in place innovative ideas in order to improve ad creatives (ad copies, banners and videos).
  • Work closely with the brand marketing team to ensure consistency in global messaging
  • Contribute to the improvement of the company’s digital marketing efforts by proactively assessing and suggesting the latest best practices (competitive benchmarking)
  • Think forward and design new strategies to adapt Paid marketing to the Web3 ecosystem

We want to hear from you if you identify with the following:

  • A minimum of 3-4 years of experience in online marketing / growth and acquisition
  • Data driven mindset with analytical proven experience
  • Experience and knowledge of Google Ads, Google Analytics, Bing Ads, Facebook Ads, reddit ads, affiliates marketing etc.
  • Ability to work autonomously & Proactive attitude
  • A strong problem-solving & data / analytical skills
  • Deep interest and understanding of Web3 ecosystem (crypto, NFT, Blockchain, metaverse)
  • A fluent level in English
  • nice to have: previous experience in crypto

Benefits:

  • A large variety of challenges and technologies
  • Possibilities of multiple evolutions, on different positions
  • Competitive salary, based on experience (Fix Salary, Bonus)
  • 50% contribution on your public transport fees
  • Flexible Remote policy
  • Swile Card
  • And much more …

Ledger guarantees equal opportunity for all during the recruitment process, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.

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