Paid Social Media Manager – Crypto Startup

About Us We are an early-stage start-up, based in London, with a solid product-market fit, impressive growth rates and a user base spread across the US, Europe and Australia. Founded in 2018, Koinly

About Us

We are one of the hottest start-ups in the world, with clear product product-market fit. We have launched offices in London, Australia and Canada with more to come. We have grown 15x in the past 12 months creating a globally distributed user base. We have very aggressive expansion plans to build the category defining company

Having launched in just 2019, Koinly is today used by hundreds of thousands of Crypto cryptocurrency investors, accountants and enterprises. Additionally, some of the largest Crypto Exchanges in the world partner with us to enable Tax Reporting to their users.

Our mission is to enable the world to make the best financial decisions with their crypto portfolio. We are building the tools to accelerate widespread adoption of cryptocurrency by automating the regulatory hurdles of tax compliance and asset tracking.

The Role

We are looking for a Paid Social Media Manager to help drive growth through our social channels. The right candidate will play a pivotal role in shaping our paid strategy and contributing to Koinly’s growth. This position requires a creative person who can both take a hands on role when needed to set up and managing creatives, while also taking guiding and managing our creative agency. This means we are looking for a senior candidate who still has experience actively managing ads.

Responsibilities

  • Manage all our paid social media campaigns over Facebook, Instagram, Twitter
  • Stay up to date on best practice across social media ads
  • This will involve launching new campaigns and optimising campaigns to maximise ROI of all campaigns
  • Oversee creation of creative campaigns which are on brand and help to progress the customer journey
  • Work within a testing structure to analyse the results of experiments and spot key trends to report to stakeholders

Requirements

  • 4 years of experience creating and running Facebook and Twitter ads
  • Strong social copywriter able to write compelling ad copy adapted for each channel
  • Experience writing creative briefs and working with designers to create high quality assets
  • A good understand of tracking across web pixels and the reliability of each data source
  • Experience analysing and optimising the performance of ads across channels
  • Experience working with an agency or managing a junior team member
  • Strength in copywriting and creative are very important for this role

What we can offer you

  • Competitive package with annual bonus
  • Work within one of the most rapidly growing industries in the world
  • Collaborative working environment

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