Marketing Manager, ETPs

Amun is a leading cryptocurrency issuer which aims to make purchasing crypto more accessible, and efficient. Under its 21Shares brand, Amun is the world's largest issuer of crypto exchange-traded p

Amun is a leading cryptocurrency issuer which aims to make purchasing crypto more
accessible, and efficient.

Under its 21Shares brand, Amun is the world’s largest issuer of crypto exchange-traded
products (ETPs). The 21Shares suite of ETPs has simplified access to crypto for both
institutional and retail investors in the traditional finance community. In a similar fashion,
Amun aims to provide tokens that will make it easy for the crypto community to access
sophisticated strategies that are not otherwise readily available in this space. Amun 21Shares is a
team of entrepreneurs, engineers, and financial product developers who are uniquely
placed to revolutionize cryptocurrency investing through the issuance of our broad range
of tokens. Our goal is to make these tokens present a new paradigm in cryptocurrency
investing and to facilitate their use.

About the Role:

21Shares is eager to hire a Marketing Manager to fuel growth, help to shape the voice, expand the market/demand, and further define the go-to-markets for our ETP product offerings. 21Shares is looking to solidify its brand and engage with its current and future clients and stakeholders.

We are looking for a highly motivated Marketing Manager to execute our marketing strategy across all products and services. You will help build awareness, understanding and engagement with our brand and products and support all our marketing activities from social media and digital campaigns to advertising and creative projects.

This role will be a key member of the marketing team, helping us to become the default solution in the digital asset space.

What You Will Be Doing:

  • Contribute to and execute marketing strategy across our products and services
  • Strong support for all sales activities
  • Creative approach to lead generation and brand positioning
  • Identify opportunities to reach new market segments and expand market share
  • Analyze client interaction with our brand, website and marketing collateral, provide analysis on ways to enhance and use this data
  • Close collaboration with the design team to ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

What you need to be great in this role:

  • Minimum 3 years work experience including as Marketing Manager, preferably within the ETF/ETP or crypto industry in small or large organizations
  • Solid understanding of the ETF/ETP market and investors
  • Experience running successful marketing campaigns
  • Solid knowledge of marketing tech, web analytics and Google Adwords
  • Experience with CRM software Hubspot
  • Analytical mind
  • Excellent communication and interpersonal skills
  • A strong desire to be part of a team, to learn and improve his/her skills

This person will be comfortable with a Hybrid working model out of Zurich. Working in the office Monday-Wednesday and flexible Thursday-Friday, which can be done remotely. Also open to candidates fully remote in Europe, but ideally Hybrid working in Zurich.

About 21Shares:

21Shares takes innovation to the next level with the largest suite of cryptocurrency exchange-traded products (ETPs) in the world. In 2018 it pioneered the world’s first cryptocurrency index listing on the SIX Swiss Exchange, and it continues powering its cryptocurrency franchise with cutting-edge research and groundbreaking approaches to product strategy. 21Shares aims to provide all investors with an easy, secure, and regulated way to buy, sell, and short cryptocurrency through existing bank and brokerage accounts. The 21Shares issuance platform, Onyx, is used by both 21Shares and third parties to issue and operate cryptocurrency ETPs around the world. For more information, please visit

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