Marketing Manager

Responsibilities Liaison with various stakeholders in blockchain for cybersecurity services and products Manage Go-To-Market planning and execution for new products Deliverables p

Responsibilities

  • Liaison with various stakeholders in blockchain for cybersecurity services and products

  • Manage Go-To-Market planning and execution for new products

  • Deliverables planning and management – Collaborate with cross functional teams (sales and engineering) to develop materials & ensure a timely content and campaign schedule

  • Familiarity with SEO, Social Media, Referral Programs, Content, Growth Hacking, Conferences, webinars and more

  • Well versed in performance metrics and tracking processes, including expenditures, and return on investment

  • Develop and deploy a distinct and comprehensive social media strategy to increase website traffic to cross-promote social/digital content with exciting concepts to attract new users and partners along with the marketing team

  • Manage the content strategy for community marketing and developer marketing efforts to foster a sense of community and add value to user experience


Required Skills & Experience

  • 5+ years of marketing experience in a high tech/web3 context

  • Highly Independent

  • Relentless Work Ethic

  • Proactive

  • Open and Forward thinking to non-traditional forms of marketing

  • Growth-oriented

  • Prioritize organic marketing

  • Excellent communication skills (verbal and writing)

  • Experience working in blockchain industry strongly preferred

  • Strong experience in establishing positioning, brand, and narrative in the cybersecurity, cryptocurrency or technology space

  • Deep understanding of marketing dynamics with a track record of building a strong presence via social media channels like Twitter

  • Expertise in brand strategy, creative and PR/media communications

  • Strong experience in marketing technical products and creating go-to-market strategies

  • Experience working with stakeholders and cross functional teams

  • Commitment to values of diversity, equity, and inclusion reflected in all aspects


Benefits

  • An exciting and involving role with significant impact on shaping the future of Halborn and the way we position our products in the marketplace

  • Opportunity to establish the product marketing strategy

  • Creative freedom and exciting challenges in a highly competitive technology domain

  • Collaboration with highly talented colleagues from around the world and an experienced international management team

  • Flat hierarchies and a steep learning curve

  • A high degree of autonomy and freedom in your decision making

  • Flexibility to work from home

  • Unlimited PTO

You should apply if…

  • You have worked in web3/tech marketing and are a team player

  • You have the mentality to work in a start-up or have already done so

  • You love to work hands-on yourself and grow with the requirements

  • You can motivate yourself every day and work independently in a distributed company environment


All successful candidates who make it will be required to:

  • Pass background and criminal record check

  • Provide x3 relevant professional references

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