Hardware Product Marketing Manager

Company Description Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw s

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

The Product Marketing Manager’s role is to build and execute the strategy for growth in hardware sales and hardware-driven revenue, including leading go-to-market strategy and execution for new hardware features and products.

This role covers the UK and will work with cross-functional teams across the globe to ensure all partners have a strong understanding of Square’s UK hardware business and the needs of the market. Reporting to the Product Marketing Lead, you will work across Square’s full existing and future hardware portfolio in the UK; you may also work on hardware product marketing initiatives with scope beyond the UK.

You Will:

Drive local hardware product marketing efforts:

  • Act as the local lead for go-to-market efforts
  • Develop customer segmentation, positioning and messaging for new product & feature launches
  • Research market trends/opportunities and competitive offering and making recommendations for changes to the product offer
  • Lead insights about current and prospective customers and how their needs are met
  • Support price testing, analysis and recommendations
  • Partner with Supply & Demand Planning to ensure that Product Marketing activities are accurately reflected in product demand forecasts and driving hardware sales to meet that forecast
  • Partner with Product Management, Design and Engineering to define the international product strategy and influence the product roadmap
  • Monitor marketing program performance and optimizing results through continuous testing
  • Develop locally relevant and data-driven growth, lifecycle marketing and cross-sell strategies

Drive local hardware product management efforts:

  • Gather qualitative and quantitative product feedback and funnelling back to product team to incorporate into roadmap
  • Provide feedback on products in development from the local perspective
  • Ensure new products have been tested thoroughly in-market across target customer segments

Qualifications


You have:

  • BA/BS degree or equivalent practical experience; Masters or MBA
  • 6+ years of professional experience, including business/growth strategy and marketing experience
  • Strong quantitative analytical ability
  • Demonstrated competence in marketing fundamentals including customer insight development, pricing analysis and recommendations, and executing go-to-market campaigns
  • Experience working closely with product teams to develop, launch, and scale a product; experience partnering with creative and marketing teams to execute campaigns
  • Strong written and spoken English skills with demonstrated capacity to communicate complex, large-scale concepts clearly and simply
  • Willingness to travel regularly to the UK (5-10% travel time)
  • Knowledge of the UK market is a strong plus
  • Previous experience in product management, consulting, or other strategy role a plus
  • Fluency in another European language is a plus

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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