Growth Marketing Specialist

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

As our Growth Marketing Specialist for the Italian region, you will be key also in managing our official social media channels and communities (Instagram, Twitter, Telegram and more to come!).

We’re looking for a crypto-obsessed individual who has a sense of humour, can create relatable crypto memes, and craft frequent posts to grow and engage our followers.
Someone who lives and breathes cryptocurrency; aka, a HARDCORE individual who is available to be our keyboard warrior.

Please note that
ONLY English CVs will be considered.

Responsabilities:

    • Manage and produce high quality, engaging, and original content through our social media;
    • Unlock new user growth through product offerings design, content marketing, and social media campaigns;
    • Work with the internal marketing team to assist in organising local/global campaigns and external partners to create content and execute a wide range of campaigns (education, engagement and acquisition growth);
    • Plan and assist digital marketing campaigns to drive user growth, engagement and retention;
    • Identify specific campaign marketing goals and objectives;
    • Monitor KPI and trends in communities to inform overall marketing and product strategy;
    • Share market feedback and user suggestions with relevant functional teams;
    • Explore new community-friendly platforms to facilitate the expansion of the local user base and awareness.

Requirements:

    • University degree from a reputable University in Marketing or BA;
    • 3 or 4 years of proven marketing experience and a strong interest in social media and communities, with an in-depth understanding of the Italian market;
    • Proven marketing management experience with strong ownership;
    • Experience launching and managing marketing initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing email newsletters);
    • Familiarity with both online and offline marketing activities;
    • Familiarity and expertise with online platforms such as Twitter, Telegram and Discord;
    • A strategic thinker with the motivation and drive to own and execute initiatives;
    • Must be able to both work independently and collaborate with remote global marketing team members;
    • Strong understanding of cryptocurrency/blockchain-related terminologies, trends, and a strong interest in crypto culture are a plus;
    • Italian native. Fluent English is a must.

Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world’s no.1 crypto-currency exchange!

About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.

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