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Growth Marketing Manager

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

As a Growth Marketing Manager, you’ll drive the way we connect with potential users to grow Binance’s active user base. Leveraging your growth marketing skills (including paid advertising and experimentation), you’ll create programs and find repeatable channels that reach and activate new users.

As the right person for the job, you’ll care deeply about how to leverage media to reach new audiences and build an enduring brand, be creative about the deployment of marketing messages, and be rigorous about learning from the data you collect and the experiential campaigns you run.

Most importantly, you’ll drive results and significantly grow our customer base. At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal – to help democratize our financial system.

Responsibilities:

    • Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI.
    • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
    • Manage new media partnerships end-to-end to drive measurable growth.
    • Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance.
    • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
    • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.

Requirements:

    • Bachelor’s Degree in Arts or Communications, or any other related field.
    • Minimum 4 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation.
    • Proven marketing management experience with strong ownership and emotional intelligence.
    • Experience launching marketing initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter).
    • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures.
    • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
    • Business level fluency in English and native level fluency in the designated local language.
    • Execution oriented mindset – with the humility, drive, and scrappiness to get it done.

Working at Binance
  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire

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