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Growth Marketing Manager

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

As a Growth Marketing Manager – Performance, you’ll drive the way we connect with potential users to grow Binance’s active user base. Leveraging your growth marketing skills (including paid advertising and experimentation), you’ll create programs and find repeatable channels that reach and activate new users.
As the right person for the job, you’ll care deeply about how to leverage media to reach new audiences and build an enduring brand, be creative about the deployment of marketing messages, and be rigorous about learning from the data you collect and the experiential campaigns you run. Most importantly, you’ll drive results and significantly grow our customer base.

Responsibilities

    • Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
    • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
    • Manage new media partnerships end-to-end to drive measurable growth
    • Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance
    • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
    • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth

Requirements:

    • Minimum 4 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
    • Execution oriented mindset – with the humility, drive, and scrappiness to get it done
    • Must have a strong interest and knowledge in the crypto/blockchain/technology space
    • Must be able to work independently.
    • University degree relating to Marketing is a plus
    • Must be bilingual in English and German

Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world’s no.1 crypto-currency exchange!

About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.

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