Growth Hacker

We are currently hiring a Growth Hacker who will be responsible for marketing campaigns that will drive the adoption, engagement and monetisation of our recently launched digital fashion platform - Th

We are currently hiring a Growth Hacker who will be responsible for marketing campaigns that will drive the adoption, engagement and monetisation of our recently launched digital fashion platform – The Fabricant Studio. This is a cross-functional role that works closely with the content/ comms, product management, technology teams to conceptualise, and launch features and campaigns that will increase usage, traffic and revenues.

Your responsibilities will include:

  • Developing and executing acquisition campaigns, primarily in twitter and social channels to increase our user base and community.
  • Identifying, developing & optimising growth channels for acquisition
  • Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies, providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
  • Proposing new initiatives to attract users as well as testing new approaches to capture existing demand. Planning and executing initiatives to reach the target audience through different channels
  • Working closely across teams with other teams to share ideas, feedback & present results
  • Analyse the product funnel and user activity to drive initiatives and product improvements to increase conversion and retention
  • You live The Fabricant values – collaborative, passionate, fun – and are enthusiastic about creating the decentralized digital fashion economy.
  • You are active in the blockchain/ NFT related communities and have a good understanding of web 3.0
  • You have prior experience in a similar role.
  • You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to generate creative ideas.
  • You are a highly goal-oriented individual who is resilient in their pursuit of growth.
  • You are open minded, curious and a strong problem solver.
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