Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting-edge research, real customer success stories and the infinite possibilities in-between to drive expansion around the world. We’re the connectors and facilitators for key-players in the cryptocurrency industry.
The Field Marketing Manager will partner with our regional sales leader to build and execute the complete demand generation plan for the US Commercial sector. This person will collaborate with our global marketing team and manage product launches, events, and demand generation campaigns across North America and Latin America. We measure success by pipeline development, lead generation, and sales success.
In one year you’ll know you were successful if…
- The US commercial sector has achieved customer acquisition and sales bookings targets.
- You’ve developed a localized demand generation strategy that reliably produces leads and builds pipeline.
- You understand the cryptocurrency ecosystem, our customers, and can develop market messaging.
- You’ve developed a partnership with regional leadership and worked collaboratively with the rest of the product and field marketing teams.
- You understand what activities are meaningful to the business and can appropriately prioritize requests from sales and other stakeholders.
A background like this helps:
- Experience leading marketing for the financial sector of a US based technology start-up
- Exposure to marketing to financial services or cryptocurrency businesses
- You have experience with cryptocurrency or blockchain technology
- You’re masterful at managing competing deadlines, measuring and drawing insights from KPI’s, and have an exceptional attention to detail
- Written and spoken fluency in English is necessary. Additionally, Spanish or Portuguese fluency would be a bonus to support expansion into Latin America.