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Brand Strategy Lead – EU

  • Eu
  • January 5, 2022

About Kraken Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to be

About Kraken
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to become one of the largest, most successful and respected crypto exchanges on the planet.
We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets. We continue to trail-blaze into new territory with the introduction of Kraken Bank, providing a more seamless integration between crypto and the traditional financial system. This makes us the first crypto company (ever) to be awarded a U.S. state banking charter.
Our diverse group of 2,400+ Krakenites are distributed all over the world as part of our ‘remote first’ culture, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful mission. We attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential.
Crypto is a rapidly evolving industry and we’re just getting started. We’re growing fast and you’re invited to join the revolution!

About the Role
Do you obsess communities and stories that sit at the intersection of tech and culture? We at Kraken are building a world class brand marketing org and are looking for people who understand how to build community and brand reputation in compelling, creative and innovative ways. We believe the future is paved by crypto and it will have creativity and culture at the centre.
We are looking for someone who understand how to take insights into narrative and is truly passionate about connecting people through storytelling and activation. You will be consumers voice and advocate across the organization. You are always curious and understand how to build complex marketing programs that connect the Kraken community in creative ways. Briefs, insights, and creative process. That’s what you do! You are responsible to drive creative campaigns that leave memories for our community. You are a leader that can adapt to your situation and will always be there for your team. We focus on quality in our storytelling and we are thoughtful and calculated with our big bets.
Finally, we aim to have fun.

This is a fully remote role.

  • Working under the Director of Brand Strategy, you are the EU Lead across the brand strategy team and will orchestrate sophisticated marketing plans across European audiences and lead EU brand team efforts.
  • Assist in setting brand narratives across 1 year annual plans and coordinate brand campaigns.
  • You are an expert at writing briefs and managing others to the brief
  • Work back with other key brand marketing leaders in partnerships, research, media and operations to orchestrate full brand initiatives.
  • Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals.
  • Assisting in purpose marketing efforts to ensure Kraken is a best in class organization that wants to ensure the future is a bright and inclusive one.
  • Manage large scale, sophisticated budgets
  • Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker
  • Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselves
  • Be an owner: step up and take the lead on challenging, ambiguous work
  • Be on the forefront of culture and innovation in marketing
  • Understand the full marketing mix across paid, owned and earned and when to pull various marketing channels (events, digital, social, tv, podcast, innovation).

  • 7+ years of previous experience in brand marketing, digital marketing, brand strategy.
  • Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
  • You have built and led sophisticated teams.
  • An amazing pulse on what is relevant in culture
  • Understand persona work and how to grow a brand through strategic planning and Previous crypto experience not required but certainly a plus!

Nice to Have
  • Geo-specific, client experience across the EU
  • You’ve got a couple of moonshot ideas for transforming marketing in crypto
  • You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
  • You’ve worked with luxury and culture brands before
We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background.
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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