Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the
- Create and execute a content marketing strategy to generate compelling content to increase brand awareness, drive leads and engage our thriving community.
- Lead content marketing initiations including blog, newsletter, and industrial event.
- Support the content review of all marketing content material from the local marketing team.
- Work closely with SEO, Product Marketing, and Communications to define and drive product and educational narratives.
- Work with content strategists across the organisation to ensure excellence with regard to consistency of tone and language across the full customer lifecycle.
- Minimum 3 years of relevant experience in content marketing, preferably in the crypto/payments/tech industry.
- Excellent command of British English language and grammar.
- Comes with a successful track record in leading content / Brand strategy and its brand direction
- Incumbent comes a flair for creative copywriting & storytelling.
- Able to work confidently in a rapidly changing, fast-paced, and results-oriented environment where a high degree of flexibility is required.